1.) Russell Brunson is humble
It's the same for Russell Brunson. He has no ego. Never does he try to make it all sound easy.
Hard work and tons of failure is the key to success. And it's certainly the only way to make money on your website or via selling a product directly.
By making himself vulnerable and deeply describing how his failures eventually led to his success spurs on hope. We can imitate his example by learning through his failures.
After all, do you like and read more posts on Bragbook...I mean Facebook that boast snazzy vacations and pricey purchases or posts that reflect life as it is.
Beauty and ugliness intertwined.
Humbly he lays out his failures so that you don't repeat his mistakes, but realize that nothing worth having in life is easy.
And I don't know about you, but I find it's more enjoyable learning from a humble person than an uppity and arrogant one.
2.) Russell Brunson is hysterical
Brunson's stories are saturated with timeless humor.
Stories that motivate you to keep reading but also directly relate to the message he's conveying~ how to yield more traffic therefore more money to your website through funnels.
If you're selling a product even better. His funnels are the way to go!
But it's his humor that will keep you reading until the finish line. You'll have a hard time putting the book down despite the laundry piling up and the burgers to grill.
Many of the stories personally relate to him and how failure taught him to succeed. I found this highly encouraging!
3.) Russell Brunson is realistic so the take home message is doable!
Needless to say, my kid wasn't trained in three days. In fact, she didn't even use the potty once during that time frame.
From what I recall, the book ended up getting hurled against a wall.
In retrospect, the potty training book was highly insulting and somewhat on the offensive side. But most importantly, the techniques weren't ever going to work.
Russell Brunson's technique work. I know this because I've already tested some of them and have met with success.
I don't sell product, my sale is myself via my blog. I'm hoping you read my blog and become a loyal reader, commenting on posts and sharing my work on social media.
Then maybe if you like me and my work you'll make a purchase through my affiliate links. This helps me fund my website. Or maybe you check out a pop up ad. Another win for me!
It works this same way for business owners, which may describe you.
Russell Brunson explains in his book quite eloquently that the biggest problem most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover they even exist.
Brunson describes how every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand the art and science of getting consumers to find you.
Potentially, I could write the most fabulous gardening blog post about worm composting in the world (hey, no laughing allowed!) but if no one reads it, what's the point?
Whether you are a blog or a business selling product, Brunson holds your hand (if you're into that sort of thing) and shows you how to grow in a viable and doable way.
4.) Russell Brunson taught me how to use social media correctly
Oh, how I was failing.
Over the years, I've questioned whether or not I should be shelling out serious cash (or any at all) on advertising.
To say I was waffling is the understatement of the year. Even if I spent money, I wanted a definite answer in a dollar amount.
I thought I'd get just a vague answer that wouldn't satiate my thirst for knowledge on this subject.
Again...wrong. Brunson clearly explains how much money you should make for each dollar invested.
A great example is this great quote from Traffic Secrets:
"Adding paid ads into the strategies you've been learning about is like adding lighter fluid to a pile of charcoal."
Brunson also dives into how to use Facebook, Instagram and google to grow your audience. As you already know, social media changes with the wind. Blink and the algorithms change.
Brunson's advice is rock solid because it's timeless. So whether you read this book now or a year from now, the advice still is applicable.
And realize from Traffic Secrets that you don't own any social media channels, with a flick of a switch, they can shut you down.
But email addresses. Those are all yours and your golden ticket to success. Like worm poop is to your garden. Gold. I can't believe I typed that sentence.
5.) Russell Brunson is the American Dream
Through hard work and determination Russell Brunson made himself into a household name becoming a best-selling author and CEO of the $100M software company ClickFunnels.
He has built a loyal following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and popularized the sales funnel concept.
Brunson and his partner Todd Dickerson launched ClickFunnels in 2014 (the same year I started my blog!) which became the fastest non-venture backed software company in the world.
You and I both know that none of this happens by accident. Tireless work and determination is the only way this hardworking guy made his business happen.
Final thoughts...Traffic Secrets is a riveting read!
Now that I did, I'm so glad! I've gleaned so much useful information from the book that I believe will help me grow my blog....which is my business.
So if you are using a website or have a business that needs to grow through funnels, Traffic Secrets is a good read!
But even if none of the above applies to you, it's always interesting to read how an entrepreneur starts from nothing to becoming a millionaire.
So like LeVar Burton from Reading Rainbow used to say "You don't have to take my word for it"......read the book for yourself.
A million apologies if you don't know who LeBar Burton is and if you've never seen Reading Rainbow!